Our Mission: As the leading voice for Hispanic oral health we provide service, education, advocacy, and leadership for elimination of oral health disparities in the Hispanic community.

HDA Foundation Board of Directors

HDAF’s Board of Directors are HDA past-presidents committed to sustaining the positive impact of the HDA through raising awareness, fund-raising and awarding grants and scholarships.

Foundation Board of Directors and Lilia Larin, HDA 2012 Past President, Maritza Morell, HDA 2013 President, and David Pena, Executive Director and CEO.

Foundation Board of Directors and Lilia Larin, HDA 2012 Past President, Maritza Morell, HDA 2013 President, and David Pena, Executive Director and CEO.

Sarita Arteaga, DMD, MAGD – Farmington, CT– CHAIR

Kathleen Alvarez, RDH, MS – San Pedro, CA

Ernest Garcia, Jr., DDS – Marysville, CA

R. Ivan Lugo, DMD, MBA – Philadelphia, PA

Margo Melchor, RDH, MEd – Houston, TX

Victor Rodriguez, DDS – Houston, TX

Paula Vogel, A-dec Corporate Liason- Newberg, OR

Maritza Morell, DMD, MS, MPH, HDA Immediate Past President- Boston, MA

C. Yolanda Bonta, DMD, MS – Somerset, NJ

Foundation History & Highlights

  • The Hispanic Dental Association Foundation (HDAF) was established when the Hispanic Dental Association was formed in 1990.
  • The HDAF is a 501(c)3 not-for-profit organization created for the purpose of awarding grants and scholarships to individuals.
  • The HDA Board of Trustees reviewed the work of the HDAF in 2007 and gave its full support to its Board of Directors to continue to advance the goals of the Foundation.
  • In the last four years, HDAF has awarded over $100,000 to deserving students pursuing dental education. In 2012 alone, the HDAF awarded over $37,000 in these scholarships.
  • The HDAF has enjoyed strong support from corporations such as Colgate-Palmolive (a founding donor) and Procter & Gamble, as well as individuals like Dr. Juan Villarreal, the HDA’s first member to create a scholarship fund.
  • Initiated the first Hispanics Open Up About Oral Health Care Survey in collaboration with Crest and Oral-B to better understand the impact and relevance of Hispanic specific oral health issues in the US
  • Hispanic Dental Association Foundation Chair, Sarita Arteaga and HDA President, Maritza Morell, signing the Memorandum of Understanding during the Annual Meeting 2013.Association Foundation Chair

Check out Crest and HDAF’s card below to pass along to your networks!

Crest pass along card HDAFCrest pass along card HDAF2


The following information is from Crest and HDAF via Hispanicize 2014


  • 21% of U.S. Hispanics currently are misinformed whether cavities will go away on their own if you brush regularly
  • 53% of U.S. Hispanics are misinformed if brushing is more important than flossing
  • One of the key barriers to better oral health for U.S. Hispanics still remains a lack of dental insurance: 48% vs. 39% among the General population
  • 51% of U.S. Hispanics surveyed correctly understand that gingivitis will not go away on its own with brushing – still less than 67% recorded among the General population 

Crest & HDAF.Oral Health Infographic