To advance healthier Hispanic communities through preventive oral health education
To celebrate and recognize individual and student chapters for their contribution, achievement and support of preventive dental education.
The HDA is proud to continue the annual Crest Oral-B Orgullo Awards as part of its ongoing commitment to students and student chapters. Orgullo literally means ‘pride’ and this series of awards allows students to showcase their pride and camaraderie in pursuit of excellence in preventive dental education and patient motivation.

2024 Crest Oral-B ORGULLO AWARDS

First Place:                    $2,500 (1)               
Second Place:                 $2,000 (1)
Third Place:                     $1,500 (1)
Honorable Mention:       $1,000 (1)             

How to Apply?
To participate in the Orgullo competition please submit a one 1-minute bilingual video. If in English you should include Spanish subtitles, or if your video is in Spanish, you should include English subtitles. 
The video content:
  • Should be professional and educational and include a hint of entertainment and creativity. Think of your favorite social media platform (e.g., Tik Tok or Instagram Reels) and which type of message might be particularly impactful to change a patient’s behavior to improve oral health. 
  • Should include the use of Crest Oral B products in your presentation and be ready to explain why your chapter chose its topic. 
  • IMPORTANT: Videos significantly longer than 1 minute will not be accepted. Videos do not require the use of a patient. If you choose to use a patient, all images, names and identifiers must be blocked or deleted to mask the identity of the patient to comply with HIPAA Privacy Act. If required, also submit consent release forms signed by the parent or patient prior to submission.
  • Videos must be submitted no later than May 13th, 2024, and the Judging Committee will select the top 4 submissions. The decision of the Judging Committee is final.
Competition Rules
  1. Entrants should submit their entries via the link in the ‘How to Apply’ page.
  2. A Hispanic Student Dental Association (“HSDA”) chapter can submit more than one entry.  All entries become the property of the sponsor.
  3. Eligibility: The Contest is open only to students at dental schools with HSDA chapters who are at least 18 years of age at the date of entry and are current members of the HSDA, as well as faculty advisors. The Contest is not open to employees of Sponsor, and its respective parents, affiliates, subsidiaries, advertising and promotional agencies, retailers, distributors (collectively, "Contest Entities"), and the immediate family members of, and any persons domiciled with, such employees.  Void where prohibited by law.
  4. Eligible Entries: By submitting an Entry or accepting any prize, Entrant represents and warrants that the Entry, including any videos, etc., is the original creation of the Entrant, has not been copied in whole or in part from any other work, does not violate or infringe any copyright or trademark or other proprietary right of any other person or entity, is the sole property of the Entrant, and has not been previously published.  By participating in this contest, the top 4 winners content ownership will be transferred to the sponsor and the sponsor has the right to post it in any public media.
  5. Entry must not contain:
    • inappropriate or defamatory words/statements (including words or symbols that are considered offensive to individuals of any race, ethnicity, religion, sexual orientation, or socioeconomic group).
    • depict any dangerous activities or situations; include threats to any person, place, business, or group.
    • disparage persons or organizations associated with the Sponsor.
    • invade the privacy or other rights of any person, firm or entity; contain material that is unlawful, in violation of or contrary to any and all applicable federal, state, or local laws or regulations.
    • contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
    • contain material that is inappropriate, indecent (including, but not limited to, nudity or pornography), profane, obscene, hateful, tortuous, slanderous or libelous and may not in any way reference persons or organizations without their written permission; contain material that violates or infringes another's rights, including, but not limited to, privacy, publicity or intellectual property rights, or that constitutes copyright infringement.
    • communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate.
Sponsor reserves the right, in its sole discretion, to disqualify any Entry that, in its sole opinion, refers, depicts or in any way reflects negatively upon the Sponsor, the Contest or any other person or entity, or does not comply with these requirements or these Official Rules.
Submissions must be suitable for presentation in a public forum.


Travel Allowance
In addition, each pre-selected chapter will be awarded up to $,1000 per chapter to offset expenses such as flights, hotel, meals, etc. for travel expenses (for at least 1 HSDA student and 1 faculty advisor) to participate in the Students Regional Conference. Awards may be awarded virtually should travel restrictions are enforced.
  • In the event a Winner resides within 150 miles of Location, Sponsor reserves the right to substitute ground transportation for air transportation.
  • All other expenses not specifically mentioned herein, including but not limited to, food, beverages, additional hotel amenities or fees and gratuities, are the responsibility of winner and traveling companions.
  • Trip portion of the prize may be cancelled without liability or substitution of another prize if Sponsor reasonably believes such termination or change is advisable, or if the HDA meeting is cancelled or postponed.
When Will the Winners Be Announced?
Finalists Notification: The Finalists will be notified by email on or about June 4, 2024. The return of a prize notification as undeliverable or inability to contact a potential winner may result in disqualification and an alternate winner may be selected.
Winners will be announced during the 2024 HSDA Regional Conference to be held on June 20th at:
                NYU College of Dentistry
                New York, NY
 Award money goes to the Hispanic Dental Association Student Chapter.